"Building the Backbone of India's EV Revolution"
Table of Contents
1. Company Snapshot
🌍 Headquarters: Bengaluru, India
🌐 National Presence: 100+ cities | 1,800+ charging points
📅 Launched: 2018 | 🏦 Parent: Ather Energy (Backed by Hero MotoCorp, Sachin Bansal)
👥 Team Size: 150+ EV specialists
🔌 Market Position: #1 in 2W/3W focused charging
💻 Careers: Ather Careers
2. Mission, Vision & Values
🧬 Mission:
“To eliminate range anxiety for electric two-wheelers”
👁️ Vision:
“India’s most accessible and reliable EV charging network”
🌟 Core Values:
- User-Centric Design
- Tech-Driven Reliability
- Sustainable Growth
Culture: 4.3/5 AmbitionBox | “Startup agility with manufacturing rigor”
3. Key Leadership
| Role | Name | Leadership Style |
|---|---|---|
| CEO (Ather Energy) | Tarun Mehta | EV Pioneer |
| Head (Ather Grid) | Nilay Chandra | Infrastructure Expert |
4. Key Milestones
2019: First 50 Grid points in Bengaluru
2021: Crossed 500 charging stations
2023:
- Partnered with BPCL for fuel station installations
- Launched 5.0kW fast chargers
2024: - Won “Best EV Charging Network” award
- Achieved 95% charger uptime
5. Business Model & Position
💰 Revenue Streams:
- 70% Pay-per-use charging (₹3-4/km)
- 20% Fleet partnerships (Blusmart, etc.)
- 10% Hardware sales to OEMs
🆚 Key Competitors:
| Company | Differentiator |
|---|---|
| Tata Power | Larger 4W network |
| Statiq | Highway focus |
6. Industry Trends & Challenges
📈 Opportunities:
- 300% YoY 2W EV growth
- Government FAME-III subsidies
- Last-mile delivery electrification
⚠️ Challenges:
- Low per-unit profitability
- Grid stability issues
7. Operational Metrics (2023)
| Metric | Value |
|---|---|
| Daily Charging Sessions | 25,000+ |
| Average Session Duration | 35 minutes |
| Network Uptime | 95% |
8. SWOT Analysis
💪 Strengths:
- Seamless Ather scooter integration
- Best-in-class charger reliability
📉 Weaknesses:
- Limited to 2W/3W segment
- High maintenance costs
🌱 Opportunities:
- Battery swapping for rickshaws
- Corporate campus partnerships
⚠️ Threats:
- Oil majors entering charging space
- Municipal electricity rate hikes
9. Recent Developments
🔌 Infrastructure:
- Smart chargers with dynamic load balancing
- Solar-powered Grid Points
🤝 Partnerships:
- Zomato/Swiggy delivery pilot
- Mall chains for destination charging
10. Interview Toolkit
Must-Know:
- Ather Grid mobile app features
- 450X scooter charging specs
Smart Questions:
“How is Ather Grid addressing profitability per station?”
11. Conclusion
Ather Grid leads India’s 2W charging through:
🔹 Proprietary fast-charging tech
🔹 Seamless vehicle-network integration
🔹 Startup agility with OEM backing