"Powering India's Electric Future"
Table of Contents
1. Company Snapshot
🌍 Headquarters: Mumbai, India
🌐 National Presence: 350+ cities | 25,000+ charging points
📅 Launched: 2018 | 🏦 Parent: Tata Power (NSE: TATAPOWER)
👥 Team Size: 500+ EV specialists
🔌 Market Share: 60% of public EV charging
💻 Careers: Tata Power Careers
2. Mission, Vision & Values
🧬 Mission:
“To build India’s most reliable EV charging network”
👁️ Vision:
“A charger every 25km on all highways by 2025”
🌟 Core Values:
- Sustainability First
- Customer Convenience
- Innovation at Scale
Culture: 4.2/5 AmbitionBox | “Fast-growing startup within a legacy group”
3. Key Leadership
| Role | Name | Leadership Style |
|---|---|---|
| CEO (Tata Power) | Dr. Praveer Sinha | Renewable Energy Visionary |
| Head (EV Charging) | [Under Hiring] | Growth-Focused |
4. Key Milestones
2019: Installed 1,000th charger
2021: Partnered with Tata Motors for Nexon EV
2023:
- Crossed 25,000 charging points
- Launched 240kW ultra-fast chargers
2024: - Tie-up with Starbucks for charging hubs
- Won “Best EV Infrastructure” award
5. Business Model & Position
💰 Revenue Streams:
- 60% Pay-per-use charging
- 30% Fleet partnerships
- 10% Equipment sales
🆚 Key Competitors:
| Company | Differentiator |
|---|---|
| Statiq | Aggressive highway coverage |
| Magenta | Focus on home solutions |
6. Industry Trends & Challenges
📈 Opportunities:
- 45% YoY EV adoption growth
- Government FAME-III incentives
- Fleet electrification wave
⚠️ Challenges:
- Grid infrastructure limitations
- Low utilization rates (<15%)
7. Financial Position (FY23)
| Metric | Value |
|---|---|
| Revenue Contribution | ₹420 crore |
| Charging Points Installed | 25,000+ |
| Utilization Rate | 14% |
8. SWOT Analysis
💪 Strengths:
- Tata brand trust
- Largest charging network
📉 Weaknesses:
- Dependence on Tata Motors
- Low profitability per station
🌱 Opportunities:
- Battery swapping for 3-wheelers
- Highway corridor dominance
⚠️ Threats:
- Disruptive battery tech changes
- Oil companies entering market
9. Recent Developments
🔌 Infrastructure:
- 240kW chargers at highway food courts
- Solar-powered charging stations
🤝 Partnerships:
- Uber/Mahindra fleet deals
- HPCL tie-up for petrol station chargers
10. Interview Toolkit
Must-Know:
- “EZ Charge” mobile app features
- Tata Power’s 2030 carbon-neutral goal
Smart Questions:
“How is Tata Power addressing rural EV charging gaps?”
11. Conclusion
Tata Power EV Charging dominates through:
🔹 Unmatched network density
🔹 Tata ecosystem synergy
🔹 Government partnership advantage